about me(g)

long story short

Indiana University Bloomington

• B.A. English, concentration in Public & Professional Writing
• B.A. Telecommunications, concentration in Production & Design
• Spanish minor

Digital Marketing Institute in partnership with American Marketing Association

• Certified Digital Marketing Expert
• Verified credentials and more information

Accidental Digital Marketer since ’03.

Professional Digital Marketer since 2016.

short story long

I don’t want to say I have a “passion” for digital marketing. Mainly because if anyone says they have a passion for corporate work I’m going to tell them they need to get outside more and reevaluate their priorities.

No, my “passion” is for communicating, sharing knowledge, storytelling. I love connecting with other humans, and digital marketing is a way that I’ve found I can do that while also earning a living.

I fell into digital marketing as a career accidentally. Graduating college, I wanted to go into scriptwriting; writing for TV, film, documentaries, and the like. For a variety of reasons, that didn’t pan out, and when I found myself working for a company with no marketing department I convinced them to let me build one (on top of what they hired me to do, of course).

As a millennial, I’ve been teaching myself skills like coding since I was about 12, so learning the ins and outs of digital marketing was familiar and a fun escape from the day-to-day. Looking back, I didn’t achieve all that much in terms of tangible results at that company, but because of the experience I gleaned from being the de-facto marketing team, I was able to move on to an official marketing role with my next job. The rest, as they say, is history (and a lot more hard work while lucking into some amazing leadership).

I never want to stop learning, and digital marketing as an industry will never stop changing. I’ve found that my self-taught journey keeps me in that growth mindset, never getting in that rut of “this is how we do things because it’s how we’ve always done things”. I also never assume I have all the answers or that my way is the only correct way of doing something. If I’m the smartest person in the room, I want to be in a different room. But also, if I’m the only person in the room open to other ideas I don’t want to be in that room either.

If you’ve read this far and you’re still interested in working with me, I’d love to chat! Fill out my contact form and we’ll be in touch soon.