blogs
Unfortunately, none of the websites I’ve written blogs for at previous jobs are live anymore. Shout out to Internet Archive’s Wayback Machine for being able to retrieve some of them!
Here are all the Pangea Real Estate blogs written by me, though I reviewed and edited (when necessary) all blogs between October 2019 and May 2024.
A few highlights, if you care to read some:
- Pangea Resident Highlight: Naila Nazeer
- Hope Academy and Pangea Cares
- Three Easy Ways to Go Green
- How to Winterize Your Apartment on a Budget
seo and website
I have been an integral part of several website redesigns, always focusing on SEO to optimize organic reach. These redesigns included reworking and rewriting existing pages as well as publishing new landing pages. I also utilized back- and internal-linking to bolster both SEO and metrics such as organic traffic and dwell time.
social media
For examples of social media posts I’ve created and/or posted, click the links below to scroll through accounts. Full disclosure: I can’t promise every account linked is still active or posting, but these will show the extent of types of accounts I’ve worked on.
Each brand has a slightly different tone of voice and objective. For example, the Pangea Real Estate accounts and those managed by Lumen are meant to encourage engagement and awareness for prospective and current residents, while the Lumen Property Management and Motus Construction accounts are geared to be more Business-to-Business.
For any accounts that are still live, posts between October 2019 and May 2024 are from me. Some of the artwork, especially the later posts, needs to be attributed to the in-house designer, but the posting calendar, strategy, and captions are all me.
Pangea Real Estate – Facebook, Instagram, Twitter, YouTube | Lumen Property Management – Facebook, Instagram, Twitter | Abbey Lane Apartments (managed by Lumen) – Facebook | Ashburton Townhomes (managed by Lumen) – Facebook | Light Road Apartments (managed by Lumen) – Facebook, Instagram, Twitter | Veranda at Speedway Apartments (managed by Lumen) – Facebook | Motus Construction – Facebook, Instagram, Twitter
Similarly, you can scroll through the following social media accounts (if they’re still live) to find more examples of my work. Anything posted on or before October 2019 was created and scheduled by me.
Apex on Quality Hill – Facebook, Instagram, Twitter | Avant at the Arboretum – Facebook, Instagram, Twitter | The Aventine at Oakhurst North – Facebook, Instagram, Twitter | Circa – Facebook, Instagram, Twitter | Eastland Trails – Facebook, Instagram, Twitter | Enclave at 127th – Facebook, Instagram, Twitter | New Longview – Facebook, Instagram, Twitter | Prairie Lakes – Facebook, Instagram, Twitter | The Landing at Briarcliff – Facebook, Instagram, Twitter | The Residences at New Longview – Facebook, Instagram, Twitter | The Sovereign at Overland Park – Facebook, Instagram, Twitter | Summit on Quality Hill – Facebook, Instagram, Twitter | Summit Ridge – Facebook, Instagram, Twitter | Village West – Facebook, Instagram, Twitter
other
Bylines
Four Tips for Marketing Apartments in Today’s Rental Marketplace
Published June 17, 2022 via National Apartment Association
Article Quotes
How Multifamily Marketers Can Make the Most of Social Media Engagements
Published August 12, 2021 via Multi-Housing News
Boosted Content vs. Paid: Social Media Advertising for Apartments Explained
Published March 1, 2022 via Multi-Housing News
Marketing: Buyer’s Market
Published in the March 2022 print edition of Multi-Housing News
A simple guide to manage Google reviews
Published via Birdeye
Meg Davidson Marketing 